Wah Gwaan Brewing Company

Wah Gwaan Brewing Company is a Jamaican-inspired craft brewery in Colorado. They embody traditional Jamaican cuisine and culture with distinctive, vibrant beer flavors and a hip, welcoming atmosphere—a unique brewery vibe that they needed their visual branding to reflect.

Harsha and Jesse reached out during the early phases of planning for their brewery. It was important to them that the visual branding reflected their story and mission. They wanted the brand to capture the vibrance of Jamaican culture so the local community could experience a taste of the Caribbean in Colorado.

BRAND VIBES

vibrant · happy · welcoming · friendly · laid back · casual · hip · sustainable

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The visual branding creates a friendly, welcoming feel that captures the vibrance of Jamaican culture while appealing to the local Colorado community.

Wah Gwaan’s custom logo icon, “Doctor Hops Bird”, was inspired by Jamaica’s national bird—the swallow-tail hummingbird, aka “Doctor Bird”.

Featured in a custom brand pattern, “wah gwaan”, a commonly used Jamaican greeting for “how are you/what’s up”, reflects the very essence of their brand personality—relaxed and friendly. The textured backgrounds are a subtle nod to the weathered, but brightly colored buildings in the Caribbean.

WHAT THEY GIVE A DAMN ABOUT

Wah Gwaan is committed to incorporating sustainable practices throughout
the brewery and their local community. As a minority-owned business, they strive to provide a welcoming environment that all people can feel comfortable going to—regardless of race, gender, or knowledge of craft beer.